“We are thrilled to present the next listening series,” reads a recent press release from Centre PHI, “featuring ambient music legend Brian Eno and conceptual artist Beatie Wolfe in our immersive listening room.”

“Kosmos Klub is about deep listening without boundaries,” trumpets another promotional email for a Bandcamp subscription service. “Each month, curator Ajay Saggar selects an immersive album from the outer edges of sound.”

Lorna Bauer, the Montreal-based artist and 2021 Sobey Award finalist, “transforms space into a contemplative, poetic, and immersive place,” according to a bio from Fonderie Darling.

The nehiyaw interdisciplinary artist Tyler Houseman’s work, touts a PR briefing from La Chapelle | Scènes Contemporains, “embraces ephemerality, ranging from immersive interactive installations to multimedia live video performance events.”

Without a hint of irony, the website for a 3D Virtual Reality exhibition currently on offer at Place Bonaventure reads, “Titanic: An Immersive Voyage tells the story of the RMS Titanic like never before.” It must have been immersive to strike an iceberg and descend the depths of the sea.

Doubtless, 2025 was the year we drowned in immersion.

From curated playlists to culinary experiences to all-encompassing and participative journeys, ‘immersive’ was the inescapable contemporary buzzword that characterized the packaging and promotion of everything intended to captivate our attention and convey a sense of currency in the local arts and cultural scenes.

Which got me thinking: why now is the term ‘immersive’ so pervasive? What about this moment makes us want to be purposefully inundated? Do you ever get that sinking feeling?

‘Immerse,’ according to my 1987 print edition of the Oxford English Dictionary — published before there was such a thing as V.R., U.X., A.I., or other such hyperbolic tech-dystopian acronyms — means: “plunge, (in liquid); cause (person) to be entirely below surface of water, esp. baptize thus; bury, embed, (in); involve deeply, absorb, (in debt, difficulties, thought, etc.)” The term originates from the Latin, mergere; mers- meaning ‘to dip.’

Consequently, the only accurate use of its traditional adjective form from the above-noted examples is the ill-fated 1912 Titanic expedition — a truly immersive experience if ever there was one. However, the new meaning of ‘immersive’ that Google wants us to use is, “virtual reality technology that gives the user the impression of being fully enclosed and involved in the simulated environment.” Although the two definitions are not far off.

One of the most glaring parallel virtual realities with real-world consequences exists south of the border. When Donald Trump reassumed the White House in January and rocked the proverbial boat by announcing a spate of crippling tariffs on Canadian goods, our consumer price index spiked from 1.9% to 2.6%, a marked escalation from the chaos Trump instigated during his first term. Just the announcement of tariffs, never mind their implementation, resulted immediately in rising costs for food, clothing, transport, and shelter — the most basic necessities which none of us can afford to forgo, yet none of us can seem to afford.

Increased costs under capitalism translate into increased borrowing. And incremental decreases in Canada’s lending rate only partially offset the soaring demand for credit. The money that we borrow is virtual. The interest we pay back is real. Predictably, by year’s end, Canada’s six biggest banks posted record profits that far surpassed financial experts’ estimates, immersing us deeper in economic uncertainty, while financial institutions immersed themselves in liquid cash.

With everyone drowning in debt, mired in financial difficulties, and deep in thought about how to keep our heads above water while the obscenely rich got even richer, 2025 might have been the most overwhelmingly lean year for most of us since the Coronavirus crisis. And yet, entertainment expenditures and the experience economy outpaced all other categories of consumer spending, rising more than ten percent in 11 months.

No wonder immersion in virtual and simulated environments appeared to throw us a lifesaver. Going deep seemed to be the subconscious reaction to being spread too thin. Still, how deep down the rabbit hole have we gone?

A generation ago, the common indictment of the early internet was that all this scrolling and vapid search-engining would make us shallow. Easy access to a broad field of information meant that each of us could boast a superficial knowledge about a wide variety of subjects. However, “to remain vital,” said the American historian of technology Nicholas Carr in his 2010 book The Shallows, “culture must be renewed in the minds of the members of every generation.”

Knowledge for Carr encompassed more than what the horizontally distributed internet could possibly contain. There are deeper forms of memory irreducible to encoding and digital storage. Muscle memory, for example, is not the sort that we can download or stream. It has to be exercised and cultivated over deep time. Durability implies durational ability.

Today’s internet, which we nowadays access evermore on mobile devices, in a state of constant distraction, encourages the opposite of sustained attention. If we don’t immediately recognize whatever appears on our screens, we swipe it away to move onto something more engaging, ostensibly to save precious time. And yet, over the course of a year — or two, or ten — we discover that we’ve spent a significant amount of time immersed in identifying insignificance, the antithesis of depth.

Twenty years ago, the burgeoning constellations of digital connective technologies sought to capture our attention through immersive sensory stimuli like simultaneous sound and vision, innovations that seem quaint in comparison to today’s drive for wholistic engagement. The video game Second Life, released in 2003, promised an alternate physical existence inside a virtual playing field. The conundrum of this contract was that total freedom in the virtual world entailed total immersion in an adjacent reality. It is noteworthy that the conversation at that time centered on whether or not playing games like Second Life contributed to a fragmentary experience of reality.

“What such video games and design programs lack,” wrote the anthropologist Tom Boellstorff in his 2008 book, Coming of Age in Second Life, “is social immersion. At the intersection of place and time, social immersion comes into being as the constitutional ground for homo cyber.”

An important difference exists between being immersed in a media environment at home, playing a video game whilst sat alone on the couch, or being saturated in immersive experiences out in the world, in the company of other people. We might have assumed previously that domestic immersion fragmented us and being together didn’t. But social immersion may fragment us even more. We construct our digital selves relationally, with digital others, with reckless abandon for the physical implications.

No doubt, looking back, platforms like Second Life were cultural preparation for the kinds of immersive environments that are increasingly intruding upon the shared social experience today. In the confines of Centre PHI’s immersive listening room, or the immersive Titanic voyage at Place Bonaventure, it has never been simpler to spend time both alone and together, to isolate amidst a lonely crowd. “It is easy to become so immersed in technology,” said the American sociologist Sherry Turkle, “that we ignore what we know about life.”

“Separations cut away from continuity,” wrote the philosopher Brian Massumi in his 2001 essay entitled Tell Me Where Your Pain Is, “into separations from it.” The destabilizing potential for immersive separation via technical means has terrifying implications for collective experience, continuous thought, and co-operative action. In 2025, we experienced a durational state of disintegration and deconstruction. We became social subjects immersed everywhere in media and separated from unmediated sociality.

Why did we not heed the warnings of thinkers like Massumi, Carr, and Turkle two decades ago? The short answer is that descending into immersion became more comfortable than rising to the challenges of navigating quotidian reality. And developing the technologies to keep us perpetually immersed became too profitable for the prospectors of the digital age to refuse. We prefer the confines of our little hideaways beneath the waves rather than risk venturing out into the desert of the real.

The terror of confronting real problems might seem too overwhelming to attempt. So instead, we immerse ourselves in artificial worlds, diving deeper into virtual dreams that distract and delight us. Are we all just marinating in immersive experience? And if so, how do we climb out of the soup? A word of warning: a drowning person will instinctually drown everyone around them. Some of them want to immerse you. Some of them want to be immersed by you.◼︎

_{Cover image: Persistent Worlds, Alice Bucknell, Kunsthalle Praha. Photographed for NicheMTL.}